E-ISSN 2683-5961 | ISSN 2354-1814
 

Research Article 


Structure and Performance of Catfish Marketing in Dankure Market Sokoto, Sokoto State, Nigeria

Jabo Muhammad Sani Muhammad, Mustapha Abatcha, Musa Isa Abubakar, Lawali Alkali Argungu.

Abstract
ABSTRACT
Availability and accessibility to information on prices of commodities is important for optimization of profit to the marketers and utility to the consumers. This study analyzed the structure and performance of catfish marketers in three Local Government Areas of Sokoto State, Nigeria. Weekly retail prices in ₦∕Kg covering a period of eight months (August 2017 to March 2018) were obtained, using an interview schedule from 150 marketers. Data were analyzed using Gini coefficient, Lorenz curve and marketing margin. The result revealed a concentration ratio of 0.56, 0.34, and 0.48 for Sokoto central (Dankure), Goronyo and Illela catfish markets, respectively. The study concluded that, catfish market is competitive, however, with some degree of oligopolistic tendencies. The majority of the marketers perceived inadequate storage facilities to be a very serious problem as they are dealing with very perishable products. It was also concluded that catfish marketing is a lucrative venture with N504254.81 as a weekly profit realized by the marketers. The study recommends provision of storage facilities, weighing scale and affordable credit facilities to fresh catfish marketers. Provision of public goods such as roads to ease free flow of catfish from rural to urban markets was also recommended.

Key words: Keywords: Catfish, Marketing, Structure, Performance.


 
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How to Cite this Article
Pubmed Style

Muhammad JMS, Abatcha M, Abubakar MI, Argungu LA. Structure and Performance of Catfish Marketing in Dankure Market Sokoto, Sokoto State, Nigeria. Equijost. 2020; 7(1): 60-66.


Web Style

Muhammad JMS, Abatcha M, Abubakar MI, Argungu LA. Structure and Performance of Catfish Marketing in Dankure Market Sokoto, Sokoto State, Nigeria. http://www.equijost.com/?mno=98111 [Access: July 29, 2020].


AMA (American Medical Association) Style

Muhammad JMS, Abatcha M, Abubakar MI, Argungu LA. Structure and Performance of Catfish Marketing in Dankure Market Sokoto, Sokoto State, Nigeria. Equijost. 2020; 7(1): 60-66.



Vancouver/ICMJE Style

Muhammad JMS, Abatcha M, Abubakar MI, Argungu LA. Structure and Performance of Catfish Marketing in Dankure Market Sokoto, Sokoto State, Nigeria. Equijost. (2020), [cited July 29, 2020]; 7(1): 60-66.



Harvard Style

Muhammad, J. M. S., Abatcha, . M., Abubakar, . M. I. & Argungu, . L. A. (2020) Structure and Performance of Catfish Marketing in Dankure Market Sokoto, Sokoto State, Nigeria. Equijost, 7 (1), 60-66.



Turabian Style

Muhammad, Jabo Muhammad Sani, Mustapha Abatcha, Musa Isa Abubakar, and Lawali Alkali Argungu. 2020. Structure and Performance of Catfish Marketing in Dankure Market Sokoto, Sokoto State, Nigeria. Equity Journal of Science and Technology, 7 (1), 60-66.



Chicago Style

Muhammad, Jabo Muhammad Sani, Mustapha Abatcha, Musa Isa Abubakar, and Lawali Alkali Argungu. "Structure and Performance of Catfish Marketing in Dankure Market Sokoto, Sokoto State, Nigeria." Equity Journal of Science and Technology 7 (2020), 60-66.



MLA (The Modern Language Association) Style

Muhammad, Jabo Muhammad Sani, Mustapha Abatcha, Musa Isa Abubakar, and Lawali Alkali Argungu. "Structure and Performance of Catfish Marketing in Dankure Market Sokoto, Sokoto State, Nigeria." Equity Journal of Science and Technology 7.1 (2020), 60-66. Print.



APA (American Psychological Association) Style

Muhammad, J. M. S., Abatcha, . M., Abubakar, . M. I. & Argungu, . L. A. (2020) Structure and Performance of Catfish Marketing in Dankure Market Sokoto, Sokoto State, Nigeria. Equity Journal of Science and Technology, 7 (1), 60-66.





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